If you are
looking for the healthiest, freshest foods of the
season, your best bet for success is at the local
farmer’s market. Offering produce and vegetables grown
for flavor and quality instead of shelf-life and
transportation tolerance, the vendors at your farmer’s
market are your community resource for healthy, fresh,
flavorful foods in your region.
But, a farmer’s market is not the
grocery store. Vendors do not have a never-ending
supply, nor can they offer too many items that are out
of season, however, by using the five following tips,
you can easily make the most of your local farmer’s
market products and services.
1. Go early, or late. For the best
selection, go early. Market vendors have limited room in
their cars and trucks to transport their products.
Often, the best of the lot is sold out early. On the
other hand, for the same reason, deals come late in the
day. Vendors would rather not take home what they
brought, as they often buy from each other and need room
to take home their own purchases.
2. Browse, then buy. Because of the
growing season, vendors are often selling similar items.
However, all produce is not the same. While they may all
offer apples, one may have a species best for pies,
while another has apples with better storage or canning
qualities. You wouldn’t want to buy the first
strawberries you see. The fattest, juiciest ones may be
at the back table. Vendors also set their own prices --
and each has their own method and level of profit
desired.
3. Ask, Ask, Ask. The farmer’s market
is the one place the salesperson can tell you nearly
everything about their product. How was it grown? What
is this species’ strengths? How can I store it? How can
I cook it?
You can also learn more about the
vendor. The vendor is a resource for much more than just
the food. What are their growing methods? Many cannot
afford the cost of getting certified organic, but use
organic methods never the less.
If you hope to plant your own garden
some day, ask if the vendor is using a heritage species
of plant. If so, you can save the seeds to plant next
year. If it’s a hybrid plant, you can’t.
Also, you can ask vendors what they
will have available later in the season, or, how to
purchase from them on days when the market isn’t open.
4. Think outside the garden plot.
Many vendors at the farmer’s market sell more than
fruits and vegetables. Eggs, mushrooms, chickens,
rabbits, herbs, seeds and perennials are just a few
common treats of the market.
Local market vendors have been known
to sell shiitake mushrooms, locally grown kiwi, and
other little "pet" plant favorites - each grower seems
to have their own little favorite. Many vendors also
offer added value products, jellies, jams, chutney,
salsas, made from produce and vegetables from their own
farms.
5. Feel free to negotiate, but be
prepared to pay. The produce and vegetables at your
farmer’s market are the highest quality available for
your region. Anything grown outside your region will not
be as fresh, or as cared for in transport. While items
may not look as rosy red as those in the grocery store,
you know that the color has not been genetically added
or chemically created. Feel free to negotiate prices,
but don’t insult the vendor by suggesting they should
charge cheaper grocery prices for their high-quality
products.
Your local farmer’s market is your
community’s treasure chest for more than just the
freshest produce possible. It is also a resource to
learn about the food you eat, how to grow it, store it,
prepare it, and plan for more of it throughout the
entire season.