March 2008 - In a Two-Lane Moment
"I watched as a man picked up a
copy in the line today... He laid it up on the rack,
leafing through, and as he leafed, he slowed... I
wondered if he was deciding, "Would he, wouldn't he?" He
looked again at the cover... Decisions... Then, he
reached down and took another and, with his two copies,
retired to his nice car with PA plates at the pump and
drove away..."
Of course, we love hearing from our
readers. But, with our regular columnists we also have a
little network of folks who observe for us, who observe
responses for Two-Lane Livin’ in their area. The story
above was sent by Brad Moyers, of "Write On The Radio,"
telling of his experience at a local gas station in his
home town of Burnsville.
During the week it takes us to
distribute to our fourteen counties, we get to see and
hear people respond to Two-Lane Livin’ ourselves. Most
often, the response comes by direct comment or
compliment but, as Brad discovered, sometimes the reward
comes in a silent moment, witnessed only by a twist of
fate that puts us in the right place at the right time.
I happened to be at the DMV office a
few months ago, when I looked over to see the teller at
the next window pick up her copy of Two-Lane Livin’ to
read while she waited for the next customer to arrive. I
had to smile, and nudge the friend who was with me,
nodding in the teller’s direction. Outside, I asked my
friend, "Did you see that?"
I would say my experience and Brad’s
experience were both moments so brief, they might have
been missed. I’m so glad someone was there in those few
seconds to see how folks respond to Two-Lane Livin’.
* * * *
So much can happen in a moment -- in
a second, in ten seconds, in ninety seconds. That’s how
long the WCHS television feature "Traveling West
Virginia" lasts -- ninety seconds.
Frank and I don’t watch television.
So, to be honest, six weeks ago, we had no idea the show
existed, no idea how many people watched it, and no idea
what the show could accomplish -- in ninety seconds.
WCHS photojournalist Brad Rice spent
most of the day with us to learn our story on Print Day,
a day when we are usually a bit frantic, grumpy, and
covered in newsprint ink. It is his experience and skill
that made it possible to fit our story into a brief
moment -- a moment of impact.
I was able to see the segment on the
Internet, about five minutes before it first aired on
television. The house was cozy and quiet, and then, the
phone began to ring. Friends, family, all tried to get
through. Strangers called, and my computer started
chirping, "You have mail!"
Within 24 hours of the first airing,
we had 350 visitors to our web site -- over sixty in the
first hour. We began the next day as a normal day, but
then began hearing, "Hey, I saw you on tv!" That ninety
seconds never stretched so far before.
Since we realized the popularity of
"Traveling West Virginia," we thought it only fitting
that we celebrate the show’s tenth year in this issue of
Two-Lane Livin’. Visit "West Virginia Travelers" on page
8 to learn more about the background of the show, and
the man behind the camera.
After meeting with Brad, seeing what
wonders he could do with a brief video moment, and then
feeling the response to being on his show, Frank and I
join hundreds of others in the state who are already
fans of the show, and we don’t need cable, a dish, or an
antennae. We’ll watch it on the web.
The piece may lead some to believe we
are alone in our efforts, Frank and I. But in reality,
we have a network of supporters and contributors that
includes readers, columnists, family, friends,
distributors and advertisers. Frank and I have a network
that includes more than 15,000 readers and friends. We
just never see too many of them in person.
We appreciate the support of our
readers and friends, and of the advertisers and clients
who make all this possible. And now, because of that
ninety-second moment, the demand for copies of our
magazine has just jumped off the charts. Wow. We need
more copies.
* * * *
I hate this time of year. Every year,
without fail it seems, sometime in February I lose my
groove. I’ve got it all together, and then I don’t. When
or how I missed that beat that kept the system smoothly
running, I rarely know. I could blame it on anything,
but each year never the less, during February I get
tripped up and and no matter how much effort I put into
getting the routine rolling again, it will take most of
March to get really get it all back together.
I can feel the moment it clicks back
into place. It comes about a week after daylight savings
ends. I can’t tell when I lost it, but I can typically
mark the moment I get my groove back. Each year, with
the arrival of spring, I’m off and smooth-groovin’
again.
Many times, the experience was the
same. I’m outside, mindlessly tasking on some project
when the first warm breeze of the season whispers across
my face. It carries the rich, sweet scent of growth --
the smell of dirt and earthworms, growth and the color
green. It is the scent of a new season that causes me to
pause and take note. I stop my work, and lift my head to
draw the scent in -- taking a longer, deeper breath than
I have taken all winter.
I close my eyes to relish the
freshness in my lungs, through my mind, and as I do, I
feel warmth across my cheeks as the sun shines warm and
promising upon me.
The moment I exhale, I know I have
flushed a winter’s worth of tension. I feel twenty
pounds lighter, a little light-headed, and my rhythm has
returned to me.
What could pass as an unnoticeable
moment is the moment I wait for each spring. In fact,
for years, the moment did pass unrecognized. But after
multiple times, I began to mark the moment. Now, instead
of struggling towards it, or wallowing around in the
March mud, I just wait for it to come. Then, in that one
breath, I know all will be well.
You have to watch for those signs of
spring -- the tip of a Crocus sprout, the chirp of a
spring peeper, the territorial behaviors of birds. It
can come and go as quickly as a single breath.
~Lisa

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